A governmental guarantee of freedom of the press can only go so far, however. As with any other right, a free press must be utilized and maintained by the people in order for that right to continue to be respected. Currently, the majority of American media is in the control of a handful of corporations. Most of the talent and skill available to the American media is in the hands of these behemoth corporations. As a result, our free press has become dominated mainly by concern for profits rather than the exchange of ideas.
Independent media, which often suffers from a lack of interest and funding, tends to have its own set of hindrances and drawbacks. Lack of funding, lack of skill, and faulty execution keep many independent publications from realizing the full potential a free press offers. Many publications publish work that is high on melodramatic ranting, but low on substance. Others have good things to say, but those words get ignored because the presentation takes away from the audience’s perception of their credibility.
What is necessary for any new media outlet today is an ability to bring together the best aspects from both sides. The journalistic integrity and desire to bring truth to light that is more present in independent media needs to be combined with the skillful execution and driven marketing of corporate media. Bringing these aspects together will result in the sort of publication that is seriously lacking in today’s American media.
It is not enough, however, to merely lay out ideals and ideas such as these. In order to build this sort of publication, it is necessary to build a group of talented individuals who share the common goal of creating a publication firmly rooted in journalistic integrity that provides intellectually compelling content presented in a visually compelling design.
It is with that reason in mind that the first task in building "my" new publication is to focus on building a good staff. With my last publication, it was the site that came first, then the staff. My hope was that Dimolti would follow the “If you build it, they will come” idea. I had hoped that if I built a good site, I would be able to find a lot of people willing to join up as contributors later. As it turned out, most people liked the idea of the site, but there weren’t a whole lot of people willing to step beyond being audience members. This time, I’d rather get the staff together and work as a group to develop the entire site, from concept to launch to becoming a full-fledged media outlet. My feeling on this is that if everyone gets involved from the beginning and has a hand in building, that there will be more of a personal attachment to the project for each person involved.
That, and I won’t be so overwhelmed with doing the majority of the work myself.
If you’re interested in helping out with this, please look over the capacities in which I’d like to have people work. If you feel you would like to get in on the ground floor of creating what promises to be something great and you feel that you would make a good fit for any of these positions, please, let me know as soon as possible.
Anyone wishing to join must have the following:
· Use of a computer with an internet connection
· AOL Instant Messenger
· MS Word
This, of course, is already filled.
Will assist the Editor-In-Chief as needed with proofreading, deadline adherence, staff communications, oversight of publishing process, as well as oversight of layout, marketing, and advertising efforts. Will also be expected to contribute their own articles for publication, time permitting.
Will be responsible for translating ideas for structure and look of site into our actual online presence. Should be familiar with HTML and web design. Someone with experience working with CGI forms and flash preferred. Those interested must be able to submit examples of their work that can be readily viewed online.
Layout Editor / Art Director
Will be responsible for overseeing and guiding the look, style, and layout of the publication. A person with either education or work experience in design would be good. Preferably, those interested will be able to submit a portfolio or collection of work viewable online. Will also function in an Art Director capacity and may be required to create graphics for site including banners, buttons, logos, etc.
Will be responsible for reviewing first drafts of all articles. Will also be responsible for the final proofreading of ready to post articles prior to release dates. Solid writing, grammar, and spelling skills are a must for this position.
Will be responsible for implementing marketing campaigns for website. This person must be willing to manage our marketing on multiple fronts, devise or research the most cost-effective methods of promotion. Will work with Editor-In-Chief and Assistant Editor to work out traditional and new methods of spreading word about our publication. Experience is not necessary for this position; willingness to do extensive research and learning is, however.
Will be responsible for overseeing all advertising on the site. Must be willing to do research into industry standards for advertising rates, establish and maintain contacts with potential advertising clients, and ensure collection on advertising fees. Experience is not necessary for this position; willingness to do extensive research and learning is, however.
And we save the most important part of the publication for last. Experience writing for a publication is not required, however, good spelling, grammar, and sentence structure skills are. You must also be able to choose compelling and timely topics and be able to translate those into great articles or series.
If you are interested in any of these positions, please email me.